Two Stanford graduate students had an inspired idea and an idealistic mission: create an e-cigarette that would help millions of people stop smoking. How did the founders of Juul lose their way and end up accused of addicted a whole new generation?
Two Stanford graduate students had an inspired idea and an idealistic mission: create an e-cigarette that would help millions of people stop smoking. How did the founders of Juul lose their way and end up accused of addicted a whole new generation?
