30 Seconds - Season 1

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Drink Rexponsibly

1 - Drink Rexponsibly

Air Date: September 7, 2009

30 Seconds lifts the lid on the advertising industry and the characters within it. Advertising agency BND Worldwide is marketing a new drink — Rex Randy, but there's a problem with the company mascot.

Be the Tool

2 - Be the Tool

Air Date: September 14, 2009

BND's latest campaign is for a car aimed at female buyers, but the largely male creative department are having trouble with the task. Also, a Power tool company present a challenge with a new drill.

Good Clown Bad Clown

3 - Good Clown Bad Clown

Air Date: September 21, 2009

Bobo's Supremo Burger and Government legislation that bans advertising fast food to kids causes headaches for BND; so a different approach is called for.

Invisible Fault Lines

4 - Invisible Fault Lines

Air Date: September 28, 2009

A young model is needed for the Eternity Rejuvenale cosmetic campaign. But how young is too young? Age is also a hot topic as BND prepares for the Urban Ranger shoot.

Twenty One Today

5 - Twenty One Today

Air Date: October 5, 2009

Martin's career flashes before his eyes as he plummets from 3rd to 21st in the Campaign Brief creative rankings. Meanwhile Daiyonda are in a spin as their cars are voted "worst on emissions".

A Matter of Trust

6 - A Matter of Trust

Air Date: October 12, 2009

A new business opportunity presents a conflict of interest between the prospect, Bridge Bank and BND's founding client Provincial Credit Union. Meanwhile Brooker is scheming to replace Martin with a rising talent.