Big Vape: The Rise and Fall of Juul - Limited Series
1 - The Spark
Air Date: October 11, 2023
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
2 - First Impressions
Air Date: October 11, 2023
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
3 - Where's My Juul?
Air Date: October 11, 2023
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
4 - Overnight Billionaires
Air Date: October 11, 2023
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.