The Apprentice: Martha Stewart - Season 1
1 - Once Upon a Time
Air Date: September 21, 2005
Sixteen wannabe-Apprentices for Martha Stewart meet their idol herself in New York City on the first day of their job interview. The teams are thrust into the task of creating a children's book, and as one team risks everything for a odd storyline, the other plays it safe by relying on a focus group. Who will succeed? Who will fail? And who will be The Apprentice: Martha Stewart?
2 - Business is Blooming
Air Date: September 28, 2005
The task for the remaining 15 candidates seems simple enough, operating competing flower shops in Manhattan's West Village. However, one of the project managers quits before a second candidate can be named to replace them.
3 - Bake It 'Til You Make It
Air Date: October 5, 2005
This week's task is making a cake and selling it at a wedding expo. And outside of the task, one candidate makes an inappropriate comment to Charles, and another one learns that his wife just had a baby.
4 - Sweet Suite
Air Date: October 12, 2005
The remaining contestants try their hand at creating a themed lifestyle suite in a New York City hotel. Both teams face imminent failure, as one struggles with a Project Manager while the other races against time. The winners are greeted by Martha Stewart in a personal visit, but the losers must pay the price in the conference room.
5 - Mixed Greens
Air Date: October 19, 2005
This week finds the contestants working on the task of creating a limited edition salad dressing for Wish-bone that they must sell at two Stew Leonard's store locations. While Matchstick is unsure of their recipe, Primarius may be forced to leave the store after Jim's inappropriate comments. Things get heated in the conference room and Jennifer is sent packing.
6 - Every Dog Has His Day
Air Date: October 26, 2005
This challenge will appeal to dog lovers. Primarius and Matchstick negotiate with celebrities to create an experience involving their dogs to be auctioned off for charity. Which team will win?
7 - Swimming Against the Tide
Air Date: November 2, 2005
The ten remaining contestants must take to the streets with a mobile billboard campaign which is a promotion for Tide to Go stain stick remover.
8 - Don't Touch that Dial
Air Date: November 9, 2005
The task for the remaining 8 candidates is to sell items on QVC. One of the teams end up being screen hogs while the other has a case of cold feet.
9 - The Coffee Achievers
Air Date: November 16, 2005
The teams are asked to create a pop-up retail space to sell a new coffee machine. However, one rogue candidate spends the team's entire budget on an expensive public relations firm. Meanwhile, the other team chunks its leader when they disagree with the sales plan.
10 - A Ridiculous Display
Air Date: November 30, 2005
The six remaining candidates go forth into the automotive world and must build a showroom launch that will display the new Buick sedan. One team changes lanes halfway through the project and alters its vision while 2/3 of the other threesome keep arguing with one another.
11 - Final Approach
Air Date: December 7, 2005
ach team is required to create a 30-second promotional video for an airline. While one candidate celebrates the last group task with a few drinks on the job, the other team must suffer through one member acting like a Hollywood director.
12 - The Empire Strikes Back
Air Date: December 14, 2005
Martha's top execs meet with the three remaining candidates and one is sent packing. Then, the final tasks are delivered and while one candidate struggles with the job of running a one-ring circus and fails to garner support from the former teammates who have been chosen to help the other candidate’s creative vision is called into question.
13 - The Finale
Air Date: December 21, 2005
Dawna must host a fashion show accompanied by Howie, Amanda, and Sarah. While Bethenny hosts a circus with Jim, Ryan, and a rebelling Carrie. The finale will feature the culmination of the final two tasks, a cast reunion and the live conference room hiring where the newest Martha Stewart Living Omnimedia employee will receive a $250,000 'apprenticeship' working alongside Stewart and her executives.