Nathan for You - Season 1

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Yogurt Shop / Pizzeria

1 - Yogurt Shop / Pizzeria

Air Date: February 28, 2013

Comedian Nathan Fielder gives marketing advice to small businesses in this series, which begins with a campaign for a frozen yoghurt shop to offer an unconventional flavour; and a plan for speedier pizza delivery.

Santa / Petting Zoo

2 - Santa / Petting Zoo

Air Date: March 7, 2013

Nathan helps a department-store Santa who's harboring a dark secret and develops a marketing plan for a petting zoo. Also, a teen is nabbed doing graffiti.

Clothing Store / Restaurant

3 - Clothing Store / Restaurant

Air Date: March 14, 2013

Nathan tries to help promote a clothing store by allowing "attractive" customers to shoplift from it, and attempts to help a diner by publicizing its bathrooms.

Gas Station / Caricature Artist

4 - Gas Station / Caricature Artist

Air Date: March 21, 2013

Nathan helps an independent gas station by devising the world's greatest rebate. He also attempts to make a fledgling caricature artist famous.

Haunted House / The Hunk

5 - Haunted House / The Hunk

Air Date: March 28, 2013

Nathan helps a haunted house by making it scarier. Later, he attempts to overcome his awkwardness around women by dating several of them at once.

Funeral Home / Burger Joint / Skydiving

6 - Funeral Home / Burger Joint / Skydiving

Air Date: April 4, 2013

Nathan helps a struggling funeral home. A burger joint is forced to stand by its claim that it has the best burger in Los Angeles, and Nathan goes skydiving.

The Claw of Shame

7 - The Claw of Shame

Air Date: April 11, 2013

In this special episode, Nathan performs a daring escape in which he risks a fate that is truly worse than death, and failed business ideas from the season are showcased.

Private Investigator / Taxi Company

8 - Private Investigator / Taxi Company

Air Date: April 18, 2013

Nathan puts a private investigator to the test by allowing himself to be spied on for a day, a taxi company is brought a solution for shy customers, and Nathan is forced to include product placement in his show.