Business Nightmares with Evan Davis - Season 1
1 - Doomed Designs
Air Date: May 9, 2011
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2 - Marketing Mess-ups
Air Date: May 16, 2011
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3 - Disastrous Decisions
Air Date: May 19, 2011
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.